Write blogs that attract your ideal audience and lead to conversions.

This SEO blog writing course will help you write blogs that rank on Google and connect with your target market.

No more confusion about how to write blogs that people can find and want to read.


No more relying on AI to generate articles that don't convert.


In less than two hours, you'll learn simple but effective ways to:

✓ make time for blogging

✓ choose blog topics and keywords your audience actually cares about

✓ outline and write articles that stand out and help your readers

✓ get your articles publish-ready

✓ optimize for SEO to increase organic search traffic

✓ encourage your readers to take action

Bonus material

Take your SEO blogging skills up a notch with these free bonuses

  • ⭐️ How to get traffic to your blog

    SEO is one of the simplest and most cost-effective ways to get traffic to your site, but I'll share a few additional ways to boost your website traffic.

  • ⭐️ Revisiting old blog posts

    Do you already have a blog? I'll provide a checklist you can use to update old blog posts.

  • ⭐️ Scale your business

    (for freelance writers) I'll discuss how you can use your new knowledge to increase your income.

Bonus course community

Join our course community if you'd like continued support after the course

  • ⭐️ The Bloggers Club

    Get continued support after the course and connect with other bloggers in The Bloggers Club, a private Facebook group for course students.

The only blog writing course you need

Say goodbye to the research rabbit hole and hello to this course that has everything you need to know about writing SEO blogs.

Are you ready to invest in your business and get serious about meeting your goals, whether that's to increase brand awareness, sales, or ad revenue?


How to Write an SEO-Friendly Blog: A Start-to-Finish Roadmap is right for you if you're a business owner who wants to know everything it takes to write blogs that drive results.


This is THE blog writing course I wish I had when I started writing blogs 5 years ago. It covers all the essential details, no fluff included, to get you from A to Z of blogging.


Since 2018, I've written 2,000+ blog articles, managed my own blog, and worked with over a hundred clients. Now, I'm sharing all the good stuff with you.


Best of all, you get lifetime access* to this online blogging course.


*as long as the course exists

Why SEO blogging?

When you take this course and implement what you learn, you can work towards results like this.

I helped this client get 45,000 website visitors from Google alone over three months. We publish one weekly blog article, and most of their traffic finds them this way. This helps them get booked out services, so much so that they're expanding their business.

Blogging works for me, too. I get new email subscribers daily and service inquiries weekly via organic search traffic to my website, helping me stay booked and meet income goals.

Course curriculum

    1. Important Details

      FREE PREVIEW
    2. Welcome

      FREE PREVIEW
    3. Introduction of Blogging Basics

    1. 1.1 Research Your Audience

    2. 1.2 Brainstorm Article Topics

      FREE PREVIEW
    3. 1.3 Content Planning

    4. 1.4 Keyword Research (+ usage)

    5. *Keysearch Walkthrough

    1. 2.1 Research Your Topic

    2. 2.2 Create Your Title

    3. 2.3 Outline Your Article

    1. 3.1 Write Helpful Content

    2. 3.2 Using AI for Blogging

    3. 3.3 Tips for the Writing Process

    1. 4.1 Add Visuals to Your Article

    2. 4.2 Edit & Proofread Your Article

    1. 5.1 Image Alt Text

    2. 5.2 Meta Title, Description, & URL

    3. 5.3 Hit Publish & Request Indexing

About this course

  • $149.00
  • 26 lessons
  • 1.5 hours of video content

Reviews

See what other students have to say about the course

5 star rating

Clear and Simple- The Perfect Guide for SEO Blog Writing!

Natalie Bigelow

Absolutely loved this course! Polly is an SEO expert, and she's laid out all of her knowledge in a clear and organized way. I feel so much more confident with my SEO skills after completing this course, and I couldn't have done it without Polly's ...

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Absolutely loved this course! Polly is an SEO expert, and she's laid out all of her knowledge in a clear and organized way. I feel so much more confident with my SEO skills after completing this course, and I couldn't have done it without Polly's wisdom and advice! This course is perfect for those just getting started with SEO blog writing as it explains the process from step one to publishing. While SEO can seem intimidating, Polly summarizes the most important info and provides clear steps on how to write SEO-optimized articles without feeling overwhelmed. This course is also packed with downloadable guides and templates, useful tools and links, and insightful stats and figures. I love that I'm walking away from this course with so many resources to help me succeed as a freelance writer. Thank you so much for making this course, Polly! You're truly the best mentor, and your course has really helped me jumpstart my writing career! I definitely recommend this course!!

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5 star rating

WOW! I think that pretty much sums it up

Laura DiSanza

Before this course I knew absolutely nothing about how to write a blog, let alone how to make it SEO-friendly. Now I know how to plan, research, write, and launch blogs to get more traffic to my website! Highly recommend

Before this course I knew absolutely nothing about how to write a blog, let alone how to make it SEO-friendly. Now I know how to plan, research, write, and launch blogs to get more traffic to my website! Highly recommend

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5 star rating

A Must Have!

Amanda Arevalo

WOW! There are so many actionable nuggets in this course! I love that I was able to go through all the videos in an afternoon, take some time to think and plan, and then re-watch parts of it the next day. This course doesn't just tell you what to ...

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WOW! There are so many actionable nuggets in this course! I love that I was able to go through all the videos in an afternoon, take some time to think and plan, and then re-watch parts of it the next day. This course doesn't just tell you what to do, it shows you HOW to do it, which is what so many online courses skip. I highly recommend this course to anyone wanting to step up their blog writing game with simple, guided, easy-to-implement tips!

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5 star rating

Super Helpful Course!

Cathy Castling

Polly's course How to Write an SEO-Friendly Blog: A Start-to-Finish Roadmap was fantastic. Polly created a course with a clear structure that's easy to follow, no matter how much prior SEO knowledge you have. I really liked the demo videos and the...

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Polly's course How to Write an SEO-Friendly Blog: A Start-to-Finish Roadmap was fantastic. Polly created a course with a clear structure that's easy to follow, no matter how much prior SEO knowledge you have. I really liked the demo videos and the templates that were shared in the course as well as Polly's personal recommendation for keyword research tools (her demonstration of exactly how the tool works and how she uses it was invaluable). This was a great course!

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5 star rating

Demystifying SEO friendly blogging

Stephanie Cohen

This course is value packed. I've previously felt overwhelmed when it comes to understanding SEO and was worried I just didn't have enough time to really get to grips to with it. But in this course, each lesson is short, concise, incredibly clear...

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This course is value packed. I've previously felt overwhelmed when it comes to understanding SEO and was worried I just didn't have enough time to really get to grips to with it. But in this course, each lesson is short, concise, incredibly clear and filled with value. I learned things I'd never come across before and feel relieved I now know the exact steps to take to write an effective blog without stress. It made me confident this is something I can do for my business and gave me a very clear step by step roadmap to follow. Polly's warmth, care and expertise also make the lessons really easy to listen to and absorb. This course was definitely a great investment!

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5 star rating

Delivers as promised

Kenneth Warren

Polly delivers exactly what she promises and adds a few bonuses. You can tell that she works hard to provide a quality course that is worth your time and money.

Polly delivers exactly what she promises and adds a few bonuses. You can tell that she works hard to provide a quality course that is worth your time and money.

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5 star rating

The missing piece that I was looking for

Jacquelyn Van Sant

When I started my business last year and began offering writing services for more engaging websites and blogs, I knew I needed to level up my SEO skills. Polly Clover's 'How to Write an SEO-Friendly Blog' course came at just the right time! Thi...

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When I started my business last year and began offering writing services for more engaging websites and blogs, I knew I needed to level up my SEO skills. Polly Clover's 'How to Write an SEO-Friendly Blog' course came at just the right time! This course was the missing piece that I was looking for and even introduced me to better keyword research tools. I now feel confident with the SEO elements of my services: from research to optimized content creation.

If you write content, especially blogs, for yourself, your employer, or clients, I highly recommend taking Polly's course. It's an invaluable resource that will set you up for success.

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5 star rating

A must-have roadmap for SEO bloggers and writers wanting to learn SEO!

Alyssa Towns

I’ve written SEO-friendly content for the last few years, but many of my clients provide keywords and SEO structure. What I enjoyed most about Polly’s course is that it’s truly a start-to-finish roadmap that walks you through ideating content to p...

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I’ve written SEO-friendly content for the last few years, but many of my clients provide keywords and SEO structure. What I enjoyed most about Polly’s course is that it’s truly a start-to-finish roadmap that walks you through ideating content to polishing before you publish. I wish I had access to Polly’s course when I started, as she lays a solid foundation upon which any blogger can build! Don't sleep on this course if you want to write your blog or SEO-friendly content for clients.

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5 star rating

Very meaningful and useful course!

Jennifer Diascro

I'm an academic with loads of writing experience ... but I learned so much from this course about how to write appropriately for blogging and reaching my audience. And I had no idea of the many ways to increase SEO. I just indexed my pages. Who kn...

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I'm an academic with loads of writing experience ... but I learned so much from this course about how to write appropriately for blogging and reaching my audience. And I had no idea of the many ways to increase SEO. I just indexed my pages. Who knew? Very glad I took this course.

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5 star rating

A Start-to-Finish Roadmap ... to the Pot of Gold at the End of the SEO Rainbow!

Apple User

Wish you could infuse your blogs with the magical power of SEO, but not sure where to start? 🤔 Polly Clover can help. I just completed her excellent SEO Blog Writing course, and it answered my questions and offered enough food for thought to k...

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Wish you could infuse your blogs with the magical power of SEO, but not sure where to start? 🤔 Polly Clover can help. I just completed her excellent SEO Blog Writing course, and it answered my questions and offered enough food for thought to keep my brain snacking for a long time. hashtag#NomNomNom 🍕 🥓 🍿 Her guidance is practical, punctuated by links to helpful resources, and informed by the experience she accumulated while writing thousands of blog articles. She's no slouch! 😇 The course took around two hours to complete, but it took me longer overall because I paused it and rewound multiple times so I could jot down notes (four pages of single-spaced text in Word), message fellow freelancers, and even DM Polly on LinkedIn to ask a few questions. Would you believe she wrote back within 24 hours? 😲 👍 Take your blogging to the next level with Polly's course, folks. You'll be glad you did. Your clients will benefit from it, too, and that will benefit their bottom line—and yours, too! 😋

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5 star rating

Everything you need to get started writing blogs

Wendy Gertridge

I enjoyed this course and learned so much, even though I've been writing blogs for over a year. Polly gives clear explanations with excellent examples, and the resources alone are worth every penny of the course. I highly recommend this course, no...

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I enjoyed this course and learned so much, even though I've been writing blogs for over a year. Polly gives clear explanations with excellent examples, and the resources alone are worth every penny of the course. I highly recommend this course, not only for beginners but for seasoned bloggers who may not know about strategies they're missing out on.

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5 star rating

Every Single Thing You Need to Know to Write a Successful Blog

Heidi Beguin

Wow! This course includes step-by-step instructions for creating or writing a successful blog for someone else. I'm sorry I drug my feet on completing this because now I can add another skill which I can get paid for, to my writing toolbox. Polly ...

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Wow! This course includes step-by-step instructions for creating or writing a successful blog for someone else. I'm sorry I drug my feet on completing this because now I can add another skill which I can get paid for, to my writing toolbox. Polly makes it all easy to understand and explains it so simply that I feel I could start right away. Also, the course was incredibly affordable. Thank you Polly, for so much information in a concise course that makes me feel I can actually complete an SEO-friendly blog right away.

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Alyssa's course experience

"What I enjoyed most about Polly's course is that it's truly a start-to-finish roadmap that walks you through the entire process from ideating content to polishing and pressing publish."

Jacquelyn's course experience

"This course was the missing piece that I was looking for and even introduced me to better keyword research tools. I now feel confident about SEO elements."

About the Instructor

Polly Clover

SEO Writer & Consultant

me sitting at desk smiling and holding cup of coffee


Hi, I'm Polly! I'm so happy you're here and ready to improve your blogging knowledge and skills.


I help brands improve their website SEO to sustainably increase their reach and meet business goals. I've worked with many small business owners and freelancers, as well as larger companies like Rover and TripAdvisor. 


When I'm not diving deep into SEO, I'm usually meditating, hanging out with my dogs, spending time outdoors, or watching reality TV. 

Now's your chance!

Learn how to write SEO-friendly blog posts like a pro.

FAQ

  • Is blogging still relevant in 2024?

    According to Hubspot, blogs have the third-highest return on investment of any media format. If you understand and implement the best blogging strategies, you can rank on Google, reach your target audience, and build trust to generate strong leads.

  • Can't I just use AI to write my blogs?

    Although AI tools can help with some blogging tasks, human-written articles are more important than ever. If you publish AI-generated articles, you risk being flagged for plagiarism. People also want to read human-written content they can connect with and relate to, and AI can't do this.

  • Does this course discuss AI?

    In the course, I share where Google stands on AI-generated content. I also discuss my take on AI and how you can use the skills you learn in this course, whether or not you use AI tools.

  • Who is this course for?

    If you're a business owner or blogger who wants to DIY your blog or a freelancer who wants to earn money writing SEO blogs, this course was made specifically for you.

  • How is this different from other SEO blog writing course?

    I understand there are hundreds of SEO blogging courses and resources. I created this course after years of experience, which many other resources lack. I'm also a former teacher, so I use my education skills to teach blogging effectively. Throughout the course, I also share my unique experiences and examples of the blog strategies in action.

  • Is this course for me even if I already know how to write SEO blogs?

    I share so much value in this course that you'll likely learn something, no matter your blogging skills. As someone who enjoys learning from those with different expertise and experience than I have, I believe we can always learn from others. In this course, I also share SEO blogging techniques and templates that are new to many people.

  • Do you offer support during or after the course?

    Absolutely! You can contact me via email or LinkedIn with any questions, and I'll always respond. I also offer a bonus course community via Facebook so that you can ask questions, share wins and struggles, and connect with me and other course students.

Ready to stop sitting on the sidelines?

Now's the time to get confident writing results-driven SEO blogs.

Refund policy: Due to the nature of digital products, there are no refunds after purchase. However, I'm committed to your success. So if you have any concerns or questions, please contact me at [email protected].

You understand that any testimonials or results featured in promotional materials do not guarantee any specific experience or outcome. Course information offers educational information and helpful resources based on my personal experiences. You understand and accept that results vary per individual, and I don't guarantee or control any outcomes.